The Return of The 916 Alliance

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Jay Synth of Omina Laboratories Announces Return of the 916 Alliance

Sacramento, CA, May 22, 2008 – Jae Synth of Omina Laboratories, based out of a Broadway store front in Sacramento, CA announces the return of the historic 916 Alliance that began in the ‘90s to ensure hip-hop unity within the region.

Sacramento brings together the hip-hop community to fight against violence, establish unity and maintain social awareness. The 916 Alliance, presented by Jae Synth is a peace treaty to educate youth to make better decisions when faced with violent situations.

The 916 Alliance is to return on the basis of violence this past year with the decease of Sean “Roady” Rodriguez who was shot along with his infant son, Sean Jr., Johnny Cash [J. Cash] who passed from causes unknown and Casious Johnson who has been laid to rest due to health related issues.

“My dude Cash passed away, thank God it wasn’t from violence but we thought about all the other people that passed away [as well],” says Synth.

Many of Sacramento’s best emcees and singers are recorded on the official 916 Alliance track that will be played at events. The song features a diverse group of artists running the spectrum from gangsta-rap to backpack-rap as well as many ethnicities and religious backgrounds, totaling over 30 artists on a single four-minute and 30-second track.

“This has never been done in Sacramento history,” says Synth, “This is the biggest cause in Sacramento’s history. Everyone agrees that violence needs to stop, right?”

Jae Synth has worked with several emcees, artists, DJs and producers such as Snoop Dogg, T.I., Young Buck, Juvenille, E-40, Doey Rock, Righteous Movement, Dj Epik, The Royalle Family and many more. Synth has also been interviewed by Prosper Magazine, UBO Magazine, OZONE Magazine, The Legend, WestUp, Murder Dogg, Submerge, X-Factor Magazine, 916 Magazine and sister magazines 510 and 209.
Synth goes beyond just magazine and e-zine write-ups as he has been featured on local hip-hop stations with his produced beat, “Dez it Eazy” featuring Clyde Carson from the Bay Area. His song,

“So Sac with it” performed by Doey Rock, Skurge of Righteous Movement and others is booming over and over at Arco Arena for the Kings.

“[Synth is the] Sacramento King of Beats,” says Skurge of Righteous Movement.
Supporters of the 916 Alliance idea are Mayor Heather Fargo, Mayor Candidate Kevin Johnson, UBO Magazine, Midtown Grid, Omina Laboratories and several local artists, producers, engineers, DJs and business owners.

Artists that are featured on the 916 Alliance song are HUB Award winner Doey Rock, Sumpthin’ Terrible, Marvalous, SAMMIE nominated Righteous Movement, Mahtie Bush of SacHatesHipHop.com Movement, Bueno, J. Gib, Shoat Stop of 103.5 KBMB DJ and many more.

Summer ’08 will mark the takeover of the 916 Alliance as performers, producers, DJs and Sacramento neighbors affected by violence will speak to the community. Currently, Synth has arranged Doey Rock to perform at an undisclosed place on June 7 for a “Stop the Violence” musical event.

To deter violence the 916 Alliance will speak at several local high schools, colleges and universities, churches, local festivals and perhaps the State Capital as support rolls in. Synth believes it is important to create this movement so that the youth are educated in making wise decisions when they are not in the best of situations.

“I wish I didn’t have to make this song because it would mean [that] my friends are still alive,” says Synth, “This is a movement. We will have a video and DVD. [The violence] needs to stop.”

Community involvement is the only way that this movement will move forward. Synth is looking for support from local organizations such as educational facilities, non-profits, community facilitators, community activists and businesses that support the 916 Alliance.

For additional information or to get involved in any way, please contact Editor-In-Chief and Assigned Public Relation Officer, Aaris A. Schroeder of UBO Magazine and P.R. Services at www.myspace.com/ubomagazine. To listen to this highly anticipated official 916 Alliance track, visit www.myspace.com/jaesynth. Contact to Synth directly, please call (916) 599-0746 or e-mail him at jaesynth@yahoo.com.
ABOUT UBO Magazine & P.R. Services – Promoting underground, unsigned and independent artists through media, UBO provides not only media support but conducts public relations, marketing, event booking and promotional support for local musicians, DJs, visual artists and event planning. Contact UBO today for your promotional needs.

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